{"id":454,"date":"2016-05-15T14:25:00","date_gmt":"2016-05-15T14:25:00","guid":{"rendered":"https:\/\/alterego.cc\/wp\/?p=454"},"modified":"2026-06-20T00:29:18","modified_gmt":"2026-06-20T00:29:18","slug":"integramo-il-bi-publisher-in-applicazioni-di-business-terze-anche-tramite-url-per-massimizzare-linvestimento-e-centralizzare-lo-sviluppo","status":"publish","type":"post","link":"https:\/\/alterego.cc\/wp\/2016\/05\/15\/integramo-il-bi-publisher-in-applicazioni-di-business-terze-anche-tramite-url-per-massimizzare-linvestimento-e-centralizzare-lo-sviluppo\/","title":{"rendered":"From a Boring BI Publisher Tip to a Small Comic Experiment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\ud83d\udd70\ufe0f Back in May 2016, I published a small Italian document with a very long title: \u201c<strong>Integramo il BI Publisher in applicazioni di Business terze (anche) tramite URL per massimizzare l\u2019investimento e centralizzare lo sviluppo.<\/strong>\u201d<br>In English, that means roughly: \u201c<strong>Let\u2019s integrate BI Publisher into third-party business applications, also through URLs, to maximize the investment and centralize development.<\/strong>\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><picture><source type=\"image\/avif\" srcset=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-1024x341.png.avif 1024w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-300x100.png.avif 300w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-768x256.png.avif 768w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-1536x512.png.avif 1536w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-2048x683.png.avif 2048w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-720x240.png.avif 720w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-520x173.png.avif 520w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-320x107.png.avif 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><source type=\"image\/webp\" srcset=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-1024x341.png.webp 1024w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-300x100.png.webp 300w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-768x256.png.webp 768w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-1536x512.png.webp 1536w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-2048x683.png.webp 2048w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-720x240.png.webp 720w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-520x173.png.webp 520w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-320x107.png.webp 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-1024x341.png\" alt=\"Three-panel office comic about turning a dry BI Publisher integration guide into a fun comic-style explanation.\" class=\"wp-image-2316\" srcset=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-1024x341.png 1024w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-300x100.png 300w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-768x256.png 768w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-1536x512.png 1536w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-2048x683.png 2048w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-720x240.png 720w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-520x173.png 520w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/3e344e66-fa45-4120-9295-afbb0533fac0-320x107.png 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/picture><figcaption class=\"wp-element-caption\">A short comic retelling how a practical but dry BI Publisher integration guide became a lighter, more engaging comic-style explanation.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\ud83d\ude05 Yes, the title was a mouthful. And yes, the topic was not exactly comedy gold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfe2 At the time, I was working for Oracle, and several partners were experimenting with BI Publisher integrations. A recurring question kept coming up: how could they call reports directly, pass parameters through the URL, choose formats, select templates, and remove the BI Publisher frame when embedding reports into other business applications?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udde9 The information existed in the documentation, but it was scattered. It was not sitting neatly on a single page in the practical, \u201cjust show me what I need\u201d format people usually want when they are building something. So I decided to consolidate the useful bits into one short guide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcc4 The practical version was exactly what you would expect: a more traditional, step-by-step Word document that partners could use when they needed the boring but precise instructions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2728 But I have never believed that everything technical has to be boring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfa8 So I also made a short comic-style PDF version. It explained the same idea in a lighter way: BI Publisher can accept URL parameters, those parameters can control the output, and this can be useful when reports need to be integrated into portals, third-party applications, or mobile experiences. The original PDF used a deliberately playful layout, with sticky notes, comic lettering, screenshots, speech bubbles, and a \u201cdid you know?\u201d style introduction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 I originally shared it through a <a referrerpolicy=\"origin\" href=\"https:\/\/www.linkedin.com\/pulse\/integramo-il-bi-publisher-applicazioni-di-business-terze-lichinchi\/\" target=\"_blank\" rel=\"noopener\">direct LinkedIn link<\/a> in 2016. Later, when the content was no longer current enough to be safely reused as-is, I removed the direct download. I still liked the idea and wanted to preserve it, but I did not want people downloading a several-years-old technical document and trying to apply it blindly to modern environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\uddbc\ufe0f In 2018, I moved it to SlideShare. It stayed there for years, but at some point one of their migrations did something ugly to it. What used to be a proper document started looking like a low-resolution preview. That defeated the point, so I eventually removed it from there too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udee0\ufe0f Now, in 2026, I am updating this old article. With the occasion, I also turned the content into an English infographic and translated the original image that accompanied it. The goal is not to pretend this is new technical documentation. It is more of a small archive piece: a preserved example of how I tried to make a dry integration topic more accessible, more visual, and a little more fun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Looking back, I still like the idea. It was a good and fun thing to do ten years ago: take something useful but boring, make it easier to consume, and give the wider community a version that did not feel like yet another internal technical note.<\/p>\n\n\n\n<ul>\n  <li><a href=\"#italian-version\">Jump to Italian version<\/a><\/li>\n  <li><a href=\"#english-version\">Jump to English version<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"italian-version\">Italian Version<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignwide is-style-default wp-duotone-unset-1\"><picture><source type=\"image\/avif\" srcset=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle.jpg.avif 698w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle-300x172.jpg.avif 300w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle-520x298.jpg.avif 520w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle-320x183.jpg.avif 320w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\"><source type=\"image\/webp\" srcset=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle.jpg.webp 698w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle-300x172.jpg.webp 300w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle-520x298.jpg.webp 520w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle-320x183.jpg.webp 320w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"400\" src=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle.jpg\" alt=\"\" class=\"wp-image-459\" srcset=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle.jpg 698w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle-300x172.jpg 300w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle-520x298.jpg 520w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2022\/02\/BIPublisherArticle-320x183.jpg 320w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/picture><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t\t<div\n\t\t\tid=\"ae-pdf-viewer-2\"\n\t\t\tclass=\"ae-pdf-viewer ae-pdf-download-disabled\"\n\t\t\tstyle=\"width:100%;max-width:1000px;\"\n\t\t\tdata-ae-pdf-src=\"https:\/\/alterego.cc\/wp\/wp-admin\/admin-post.php?action=ae_pdf_stream&#038;id=2296&#038;token=1d2ace5987f33e83fdc6a28a26e9dd3c\"\n\t\t\tdata-ae-pdf-title=\"Integramo il BI Publisher in applicazioni di Business terze (anche) tramite URL per massimizzare l\u2019investimento e centralizzare lo sviluppo\"\n\t\t\tdata-ae-pdf-allow-download=\"0\"\n\t\t\trole=\"region\"\n\t\t\taria-label=\"Integramo il BI Publisher in applicazioni di Business terze (anche) tramite URL per massimizzare l\u2019investimento e centralizzare lo sviluppo\"\n\t\t>\n\t\t\t<div class=\"ae-pdf-toolbar\">\n\t\t\t\t\t\t\t\t\t<div class=\"ae-pdf-title\">Integramo il BI Publisher in applicazioni di Business terze (anche) tramite URL per massimizzare l\u2019investimento e centralizzare lo sviluppo<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"ae-pdf-toolbar-spacer\" aria-hidden=\"true\"><\/div>\n\n\t\t\t\t\n\t\t\t\t<span class=\"ae-pdf-status\" aria-live=\"polite\">Loading PDF\u2026<\/span>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"ae-pdf-pages\"><\/div>\n\t\t<\/div>\n\t\t\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 id=\"english-version\">English Version<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let\u2019s integrate BI Publisher into third-party business applications, also through URLs, to maximize the investment and centralize development<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><picture><source type=\"image\/avif\" srcset=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-725x1024.png.avif 725w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-212x300.png.avif 212w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-768x1085.png.avif 768w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-720x1018.png.avif 720w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-520x735.png.avif 520w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-320x452.png.avif 320w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM.png.avif 1055w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\"><source type=\"image\/webp\" srcset=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-725x1024.png.webp 725w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-212x300.png.webp 212w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-768x1085.png.webp 768w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-720x1018.png.webp 720w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-520x735.png.webp 520w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-320x452.png.webp 320w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM.png.webp 1055w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-725x1024.png\" alt=\"\" class=\"wp-image-2300\" srcset=\"https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-725x1024.png 725w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-212x300.png 212w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-768x1085.png 768w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-720x1018.png 720w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-520x735.png 520w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM-320x452.png 320w, https:\/\/alterego.cc\/wp\/wp-content\/uploads\/2016\/05\/ChatGPT-Image-Jun-13-2026-06_56_35-AM.png 1055w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/picture><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Who says technical documentation has to be dry? A look back at how a highly technical Oracle BI Publisher tutorial from 2016 became a comic-style experiment\u2014and why making tech accessible is always a good idea.<\/p>\n","protected":false},"author":1,"featured_media":2314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[283,63,282,281,285,62,284,286,280,35],"class_list":["post-454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-archive","tag-bi-publisher","tag-comic","tag-infographic","tag-integration","tag-oracle","tag-retrospective","tag-tech-communication","tag-technical-writing","tag-tutorial"],"_links":{"self":[{"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/posts\/454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/comments?post=454"}],"version-history":[{"count":6,"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/posts\/454\/revisions"}],"predecessor-version":[{"id":2451,"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/posts\/454\/revisions\/2451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/media\/2314"}],"wp:attachment":[{"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/media?parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/categories?post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alterego.cc\/wp\/wp-json\/wp\/v2\/tags?post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}